We stayed in this area so we spent most evenings here as it was a quick walk from the hotel. It was almost the equivalent of a Times Square with all the lights, however obviously with hello kitty, fake palaces, crepes and karaoke bars. After having a few scary meals out we decided to all go to the irish bar followed by Karaoke where we just had to order some SAKE - the vodka equivalent apparently. Places that you have to go include Madame Circus, Hello Kitty, Karaoke, Isetan Girl and Coach!! Here are some of my favourite photos from Shinjuku.
Isetan Girl Visual Merchandising